Holiday Campaign and Gift Guide for Hudson’s Bay
Develop a holiday campaign that drives:
1) Consideration – evoke memories through a unified in-store and online traditional/nostalgic Canadian Christmas feel 
2) Conversion – take the stress out of the holidays by allowing customers to easily shop gifts for everyone on their list and celebrate solutions at every price point, all in one place

Deliverables: site, e-mail, video, paid media, social, landing page, promo banners, in grid, in-store marketing
Role: line producer, sample management